Out - Door Advertising

Out-of-home advertising (OOH) is any visual advertising media found outside of the home. This can include billboards, signs, ads on street furniture like bus shelters or benches, in stadiums, parks, transit areas like airports or train stations, and place-based ad media like you might see at a stadium or in the cinema. OOH remains a key medium that surrounds audiences in their everyday environment. It can reach them while they are close to the point of sale, and when they are more receptive and are less distracted by other media.

Out-of-Home (OOH) advertising encompasses digital and static panels carrying advertising across every urban outdoor environment. Continuous innovation within the medium allows OOH to meet a broader range of communication goals. Beyond the established strength of rapid broadcast coverage, the growing penetration of the medium in the urban environment has resulted in an ability to offer more tightly targeted messaging. With the growing number of communication channels, from online to Video on Demand, to social media, audiences are becoming increasingly fragmented. The growing number of devices vying for our attention reduces individual reach and effectiveness of brand messaging.